Innovation and Experience Strategy Director based in Amsterdam

About me

I'm an independent experience strategy director working with global brands on their biggest questions - where should we go next, what should we build, and how do we make it real.

Experience & Platform Design

Strategy you can actually see

From customer journey mapping to full platform propositions, I bring strategy and design thinking together to define how experiences and services unlock growth.

INNOVATION & FUTURES STRATEGY

Seeing around corners, strategically

I help organisations look beyond the next quarter - mapping where industries and customer behaviours are heading, and building the strategic direction to get there first.

LEADING WITH AI

Where strategy meets the machine

I've worked closely with the evolution of AI, baking the tools into the design process to generate business driving outcomes.

I absolutely love working with Tom! When I need the smartest strategic thinking, I call Tom.

Julia Godet

Air France / KLM

You helped us bring a better version of our vision to life - it was truly a joy to work together

Aubrey Almanza

Adyen

You took the time to understand us, to sharpen our brief, and in the end it felt like you were one of the team. Thank you for the stunning work.

Jack Lydon

Jaguar Land Rover

Projects I recently worked on

Innovation Strategy

Air France / KLM

Innovation Strategy

Platform & Service Design

Platform & Service Design

I work on customer experience or product strategy programs, adding sharp prototypical thinking and leadership.

I'm always open to hearing new challenges.